Swell Coast
Handyman Services

For "Swell Coast Handyman Services," a brand that embodies the serene yet vibrant spirit of Vancouver Island, the creation of the branding package was an immersive journey into capturing the essence of coastal charm fused with skilled craftsmanship. Tasked with this project as part of my university program, I aimed to weave the brand’s ethos of dependability, skill, and approachability into each element of the package. The logo, a cornerstone of the brand identity, features an elegantly designed lighthouse encircled by stylized triangles that mimic the lush forests surrounding the coastal areas, rendered in a soothing palette of greenish-blue hues that evoke the serene yet dynamic interface of sea and coast. This emblem not only symbolizes guidance and safety but also reflects the brand’s commitment to being a beacon of reliability and skilled assistance in the maintenance and repair landscape.

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The accompanying business cards and stationary echo the brand's coastal ethos, ensuring a cohesive identity across all materials, with the wave motif symbolizing the brand’s flexibility and connection to Vancouver Island’s lush landscape. This reflects the company’s commitment to skilled craftsmanship and reliable service, rooted in unique coastal charm.