Mystic Brewery - Packaging Design

For my imagined "Mystic Brewery" craft beer series, I embarked on a creative journey to design a trio of labels that would encapsulate the essence of fruit/berry flavored Belgian Witbiers - "Dragon's Berry Bliss," "Kiwi Enchantment," and "Blueberry Dragon Frost." Each label was meticulously crafted to stand out with its own unique color theme. Central to the design is a simple yet captivating dragon vector, its wings elegantly extending over the can's sides in a radial gradient, creating an alluring glow effect that emanates from the center. 

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The choice of a dark background and gold trim add a touch of elegance and mystique to the overall design. This design project was not just about visual appeal; it was about storytelling and immersing consumers in the high fantasy world of "Mystic Brewery," where each sip offers an escape to a realm of magic and flavor. My approach balanced high fantasy aesthetics with practical design considerations, ensuring legibility and brand consistency across the series. The feedback iterations and transition from initial concepts to the final can design were pivotal, leading to a more pronounced dragon illustration and optimized label placement for greater impact. The resulting labels are not just packaging but a portal to the enchanting and flavorful world of "Mystic Brewery," reflecting a harmonious blend of fantasy and the rich profiles of Belgian Witbiers.