Equilibrium -
Icon Design

For "Equilibrium," a visionary data analytics company, I had the privilege of designing a cohesive set of icons for their "Equilibrium Data Integrity Suite," complemented by engaging promotional materials that underscore their financial ascent and the suite's capabilities. Each icon, meticulously crafted to align with Equilibrium's established brand guide, embodies the essence of the suite's components: Data Enrichment, Data Quality, Data Integration, and Location Intelligence. The design motif, featuring data nodes radiating from a central circle, maintains a uniform appearance across the suite, with strategic variations—a flower for Enrichment, an award for Quality, a gear for Integration, and a map pin for Location Intelligence—to symbolize each function's distinct value in universal visual representations.